Beyond the Buzzwords: Digital Transformation Explained

When it comes to digital transformation, the quickest path to success is to start with automation.

You’ve likely heard the buzzwords “digital transformation” and “automation” in regards to industry business processes, but perhaps you don’t quite understand what they are, what benefits they provide, or how to implement them.  

When it comes to digital transformation, it’s nearly impossible to read about modern business strategies without running into these terms. So, what is digital transformation, and why is it essential for your business?  


Digital transformation eliminates manual processes 

According to Forrester, “digital transformation is not just about technology. It’s the necessary but challenging journey of operating digital-first with the speed and nimbleness to change rapidly, exploit technology to create lean operations, and free people to do more complex tasks.”  

Digital transformation improves your business operations through automation. It involves leveraging digital tools to eliminate manual work and automate mundane processes to provide efficient and accurate business solutions. 

83% of IT decision-makers believe automation is essential to digital transformation.*


Digital transformation drives strategies for growth 

Digital transformation is changing the way businesses deliver value and improve performance. Although switching to a company-wide mindset of “operating digital-first” requires a short-term disruption of traditional workflows, it ultimately provides you with significant long-term benefits: 

  • Gain a competitive advantage
  • Provide an unparalleled customer experience
  • Focus on  more complex tasks that drive business strategy and growth 
  • Eliminate manual processes and repetitive tasks 
  • Streamline processes
  • Accelerate the onboarding process 
  • Increase business visibility and opportunities 
  • Create an innovative and engaging workplace culture 


Easy as 1-2-3: Steps to digital transformation 

When it comes to digital transformation, the quickest path to success is tstart with automation: implement a platform that automates processes to make things more efficient and improve business performance. 

Step 1: Define your business objectives for digital transformation 

Identify the business challenges that keep you from experiencing business resilience, providing better customer service, or gaining a competitive edge. Once you determine the challenges you’re looking to overcome, you can better establish your business objectives for digital transformation. 

Step 2: Get leadership buy-in 

For digital transformation to be successful, all stakeholders need to align and commit to implementing the methodology. Be prepared to outline the benefits and show measurable ROI; for example, compare the cost of current manual processing methods against projected automation costs to clearly demonstrate cost and timesavings 

Step 3: Partner with a well-established leader in the automation space 

Digital transformation can be overwhelming, but you don’t have to have all the answers. Conexiom has spent more than 15 years as a leader in the automation space, helping manufacturers and distributors transform into modern businesses. 

As a comprehensive solution with a full-service model, Conexiom delivers clear business outcomes:

  • 100% data accuracy  
  • Touchless automation  
  • Time to value in 30 days 

We’re here to help you get started on your digital transformation journey. 





* McKinsey & Company