Technology
The Four Ways Unstructured Data Can Improve Your Business
Dig unstructured sources for data that reveals valuable insights into customer transaction behaviors
Dig unstructured sources for data that reveals valuable insights into customer transaction behaviors
With changing behaviors and buying preferences, it can be a challenge for distributors and manufacturers to fully grasp a complete understanding of customer needs. As discussed in a previous post, decision makers often rely on easily accessible digital channels such as e-commerce or punch-out for customer transaction insights. Extracting information solely from those sources however, does not provide a complete picture of customer transactions. They might be overlooking a great deal of other valuable insights. Unstructured data that remains in unorganized and hard to access formats such as e-mail orders can provide new actionable business intelligence.
Deploying Sales Order Analytics to extract and map unstructured data helps easily derive and manage information from emailed orders. With an in-depth look into customer transaction trends, decision makers have the opportunity to access data points that might have previously been missed. Tapping into unstructured data from email orders helps reveal new patterns and trends. Distributors and manufacturers can then gain a better understanding of which sales and customer service processes may require improvements and base strategic decisions on more accurate and complete insights.
Four hidden opportunities that can be uncovered from emailed orders:
There is a substantial amount of usable data sitting in unstructured sources like emailed orders. In today’s challenging marketplace, smart distributors and manufacturers must consider new ways to maintain a competitive edge. Digging into untapped data sources and automating processes via automated order management software can lead to more advantages and opportunities to better serve customers.