In B2B, the term “touchless” refers to a fully automated process—one where a sales order flows from the customer to your ERP system without human intervention.
It’s not science fiction. It’s smart systems working together to capture, validate, and process order data automatically. No copy-paste. No data entry. No delays.
Touchless orders are faster, more accurate, and more scalable than traditional methods—and they’re quickly becoming the new benchmark for operational excellence in 2025.
Let’s face it: B2B order processes have lagged behind. While other departments automate and modernize, order processing is often still manual—reliant on email inboxes, PDFs, Excel sheets, and overworked operations teams.
But three things are changing that:
Labor shortages and rising wages are pressuring operations to do more with less
Customer expectations are rising—speed and accuracy are now table stakes
Technology has caught up, making end-to-end automation finally viable
Touchless ordering is no longer a “nice to have.” It’s a strategic imperative.
Let’s walk through the lifecycle of a touchless order using an example.
Traditional (Manual):
Customer emails a PDF PO
CSR opens email and downloads file
Data is manually rekeyed into ERP
Line items are validated one by one
Exceptions are flagged for correction
Order is submitted for fulfillment
Touchless (Automated):
Customer emails a PDF PO
System extracts, validates, and maps order data
Data is pushed directly into ERP
Only flagged exceptions are routed for review
Order proceeds automatically to fulfillment
No delays. No errors. No bottlenecks. Just flow.
For a truly touchless process, you need a few key capabilities in place:
Extracts structured data from PDFs, emails, and other unstructured formats with high accuracy.
Verifies fields like pricing, SKUs, quantities, and account data against your systems in real-time.
Pushes validated order data directly into your ERP or order management system.
Reroutes problematic orders to the right person—without slowing down the entire system.
Most Conexiom customers see 70–90% time reductions in order processing. What once took hours now happens in minutes.
Touchless systems eliminate keystroke mistakes, incorrect SKU entries, and formatting issues that plague manual processes.
With fewer manual tasks and less rework, your operational costs drop—freeing up resources for higher-value work.
Faster, more accurate orders mean better fulfillment, fewer escalations, and happier customers.
Consistent data entry supports cleaner reporting, stronger forecasting, and better planning.
They don’t have to. Touchless systems work with emailed PDFs, spreadsheets, and standard order formats. No portal required.
Actually, automation gives you more control. Every field is validated. Every exception is tracked. And visibility improves.
No—this replaces busywork. Your teams get to shift from data entry to customer support, revenue enablement, and continuous improvement.
High-volume customers sending frequent repeat orders
Distributors managing complex line items or SKUs
Manufacturers processing global PO volumes
Companies scaling operations without adding headcount
If your business processes 500+ orders/month, you’ll likely see meaningful ROI from automation in under 6 months.
Conexiom specializes in turning non-standard orders (emailed PDFs, Excel files, even scanned documents) into fully automated ERP entries. Unlike OCR tools or simple RPA bots, Conexiom uses field-level validation and business logic to ensure accuracy and consistency.
Some highlights:
Works with your existing ERP
Handles exceptions intelligently
Proven with global manufacturers and distributors
No customer behavior change required
You don’t have to automate everything overnight. Here’s how most companies begin:
Audit your current order volumes – by customer, channel, and format
Identify high-volume, low-complexity accounts
Map your manual steps and where errors happen
Deploy automation for target customers
Measure improvements in processing time, accuracy, and costs
Over time, you expand to more order types and more customers—creating a scalable automation framework.
Touchless orders aren’t a buzzword—they’re a better way to work.
In 2025, manufacturers and distributors that automate order processing aren’t just saving time—they’re enabling faster growth, stronger data integrity, and better customer outcomes.
The tools are here. The benefits are clear. The opportunity is yours.
Want to see how touchless orders could work in your business? Book a demo with Conexiom and get a free Ideal Order readiness assessment.