Why starting your digital journey matters now more than ever. Easy. Seamless. Immediate. Your customers expect a frictionless experience when they buy, and if you can’t provide that, they will find someone who can. Operational excellence is table-stakes to stay competitive. Frictionless relationships with your customers and suppliers are critical in an era of rising customer expectations and global supply chain constraints. Mike Marks from Indian River Consulting Group and Mark Toffoli from Conexiom hosted a Lunch & Learn where they shared stories of distributors that got digital transformation right... and those who got stuck in digital purgatory.