Manufacturers and distributors struggle to implement a comprehensive digital strategy for a good reason: customer adoption. Despite industry investments in new technologies like eCommerce and EDI, 49% of B2B orders are still emailed to CSRs.
Customers buy products in the way that’s most convenient for them. You can’t change your customers’ business operations, or purchase process, but you don’t have to. Discover how to turn all of your sales orders into digital orders without changing customer behavior.
- How to automate emailed .pdf orders into B2B Commerce or Service Cloud
- How to enable 360° customer order visibility in Service Cloud
- How to integrate 100% of your orders into Salesforce analytics
- The pitfalls of OCR and RPA for automating B2B orders