Today, if you’re not easy to do business with, your customers will go elsewhere. There’s no getting around that. So, to really understand the customer, you need a clear view of the customer journey.

Watch now as Mike Marks of Indian River Consulting Groups talks customer experience, or how your customer sees things. That's almost always different from a distributor’s internal perspective.

In this on-demand webinar, the second in a series of three fall seminars with Indian River Consulting Group’s Mike Marks, you’ll learn how to:

• Bring customers into the customer experience creation process
• Map your customer’s journey
• Make process changes that take friction out of the customer journey
• Make your customers so sticky that the costs to shift suppliers exceed the perceived benefits

This is the second of three interactive fall seminars with industry expert Mike Marks. Registration is open for the remaining session. Sign up for all of the sessions now so you don’t miss a thing.