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Mike Marks Seminar 3: Investment Roadmap - Automation Authority Speaker Series

Digital Transformation: Enhancing the Customer Experience

A successful digital transformation is not as simple as selecting a one-and-done software solution and hitting go. Join Mike Marks of Indian River Consulting Group for a look at how to build the foundations you need for your own technology investment roadmap.

The investment over the course of the journey, when done right, will likely be comparable to implementing a new ERP system. But the ROI will be considerable.

In this webinar, the third of a series of three fall seminars with Mike, you’ll learn how to:

  • Align your digital roadmap with your customer base and go-to-market strategies
  • Think beyond traditional ROI calculations when evaluating technology solutions
  • Develop a framework to kickstart your transformation, or enhance or verify an in-progress digital roadmap

This workshop shares examples of these ideas in use and includes recommended resources for additional research.

Access Session 3