Pfizer Boosts OTIF with AI and Automation when 'Time is Life'
See how Pfizer scaled intelligent order automation to over 60,000 customers, improving on time in full (OTIF) fulfillment, and freeing up their team to focus on what matters: patients.
Patient Focused: On Time and Accurate
With over 80% touchless order processing and automated correction of inbound errors before orders are accepted, Pfizer saw OTIF performance climb—leading to higher CSAT, better NPS, and fewer delays.
Channel of Choice Convenience
Pfizer serves 60,000+ customers globally—each with unique formats and needs. Conexiom delivered a solution that worked without requiring customers to change, no matter the region, format, or language.
Global, Enterprise Coverage
Pfizer built a repeatable automation engine, going live in 10 markets in just 6 months. With over 30 more expected by year-end, they’re scaling faster—and smarter.
The CSAT Secret: OTIF as a Competitive Advantage
“The #1 key differentiator with regards to net promoter score and CSAT is on time in full (OTIF). The biggest challenge with on-time is getting the order into the system.”
“Conexiom is using AI to take unstructured orders, validate the attributes like pricing, and process them into [SAP].”
Time is Life
One of Pfizer’s core principals is Time is Life.
“We want to make sure medicines are out for delivery as soon as the order comes in.”
Serving Customers Not a Fit for EDI or Ecommerce
Pfizer’s Adaptive Order Management Ecosystem lets customers select their best order channel.
“Conexiom is bridging this gap for us, and with it we don’t expect customers to change how they send orders.”
Digital Order Automation Unlocks Customer Experience and Efficiency Gains
The pain of manual order processing (errors, delays, compliance risks) and why automation was critical.
“Manual sales order entry caused delays, audit risks, and operational inefficiencies. We needed to automate—yesterday.”
Touchless, Accurate, and Fast
The pain of manual order processing (errors, delays, compliance risks) and why automation was critical.
“We build the solution into the platform… so we can get a high number of touchless orders, which are fast, compliant, and accurate.”
How it Works: Complete Coverage, Seamless SAP Integration
End-to-end flow of how a manual email becomes an SAP sales order in under 5 minutes.
“Creates an SAP order with no human intervention needed.”
The Secret to Scaling: 10 Markets in 6 Months (and 30 More Coming)
How Pfizer built a repeatable model and rapidly deployed Conexiom in over 10 markets within 6 months—with a roadmap to 25–30 more this year.
“We scaled to 10 markets in just 6 months using a repeatable model we could deploy anywhere.”
SOC 2 Compliant | 99.5% Uptime | Trusted by Industry Leaders
SOC 2 Compliant | 99.5% Uptime | Trusted by Industry Leaders
See How Conexiom Delivers Ideal Orders—Every Time.
Striking the right balance between accuracy, speed, and profitability is hard—see how Conexiom makes it achievable.
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