Today, if you’re not easy to do business with, your customers will go elsewhere. There’s no getting around that. So, to really understand the customer, you need a clear view of the customer journey.
Customer experience describes how your customer sees things – and that is almost always different from a distributor’s internal perspective.
In this webinar, the second of a series of three fall seminars with Indian River Consulting Group’s Mike Marks, you’ll learn how to:
This workshop shares examples of these ideas in use and includes recommended resources for additional research.
Sept 16, 2021
Join Mike for a frank discussion about the pitfalls and opportunities in managing the changes involved in a digital transition, including the required sales model transformation.
Oct 8th, 2021
Today, if you’re not easy to do business with, your customers will go elsewhere. To really understand the customer, you need a clear view of the customer journey so you can make process changes that take friction out of the equation.
Nov 4th, 2021
A successful digital transformation is not as simple as selecting a one-and-done software solution and hitting go. Join Mike for a look at the foundations you need to build your own digital roadmap.