Digital Transformation: Enhancing the Customer Experience

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Mike Marks

Indian River Consulting Group
Mike Marks Automation Authority Speaker Series

Today, if you’re not easy to do business with, your customers will go elsewhere. There’s no getting around that. So, to really understand the customer, you need a clear view of the customer journey.

Watch now as Mike Marks of Indian River Consulting Groups talks customer experience, or how your customer sees things. That is almost always different from a distributor’s internal perspective.

In this on-demand webinar, the second of a series of three fall seminars with Indian River Consulting Group’s Mike Marks, you’ll learn how to:

  • Bring customers into the customer experience creation process
  • Map your customer’s journey
  • Make process changes that take friction out of the customer journey
  • Make your customers so sticky that the costs to shift suppliers exceed the perceived benefits

This is the second of three interactive fall seminars with industry expert Mike Marks. Registration is open for the remaining session. Sign up for all of the sessions now so you don’t miss a thing.

Join Mike in his three-part seminar series on Digital Transformation for Today’s Distributors.

Seminar 1: Managing Organizational Change

Sept 16, 2021

Join Mike for a frank discussion about the pitfalls and opportunities in managing the changes involved in a digital transition, including the required sales model transformation.

Seminar 2: Enhancing the Customer Experience

Oct 8th, 2021

Today, if you’re not easy to do business with, your customers will go elsewhere. To really understand the customer, you need a clear view of the customer journey so you can make process changes that take friction out of the equation.

Seminar 3: How to Maximize ROI from Your Technology Investments

Nov 4th, 2021

A successful digital transformation is not as simple as selecting a one-and-done software solution and hitting go. Join Mike for a look at the foundations you need to build your own digital roadmap.